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This site newarkhotelpeterborough.co.uk states the following, "The Newark hotel is a friendly family run hotel located close to the City Centre." Our analyzers noticed that the webpage said " We offer a very warm welcome and cater for visitors coming to Peterborough whether on business or for pleasure." The Website also stated " If you are visiting for business we are on the doorstep of Peterborough? S Eastern Industry, Fengate and Perkins Engines. With easy access to all of Peterborough? S Industrial Areas. We also have free wireless internet connection available in most areas of the hotel." The website's header had Hotel in Peterborough as the most important keyword. It was followed by Hotel in Cambridgeshire, Accommodation in Peterborough, and Accommodation in Cambridgeshire which isn't as ranked as highly as Hotel in Peterborough.